Lifeistco; is a project from a group of skateboard buffs, aiming to pioneer an exceptional fashion wave embracing the street culture in Turkey. As the people who are into the skateboarding culture in Turkey remains as a minority, Lifeistco; as a brand that regards itself as a designative structure takes inspiration from the streets, people, ideas and the soul of the age in order to design and produce. Early friendship with the current partners, started in their highschool years. Their mutual passion to skateboard drove them outside and provided the opportunity to oserve the fashion on the streets and completely unique dressing styles.